Zak Data Solutions
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Is your data telling you the truth?

If you have ever caught two reports disagreeing, re-run a number three times before a board meeting, or watched a leader quietly stop trusting a dashboard — the problem is rarely the dashboard. It is the data underneath it.

Rate your data on each statement below, from 0 (not true at all) to 4 (completely true). You will get a Data-Trust maturity tier and the three gaps most likely eroding trust right now. No email required to see your result.

  1. Single source of truth. For any key metric, there is one agreed system of record — teams do not pull the same number from different places and get different answers.
    Not trueCompletely true
  2. Freshness. The data behind our dashboards is fresh enough for the decisions we make on it; we know its lag and it is acceptable.
    Not trueCompletely true
  3. Completeness. We know our records are complete — missing rows, nulls, and dropped events are measured, not discovered by accident.
    Not trueCompletely true
  4. Accuracy / validation. Numbers are validated against an independent check or reconciliation before anyone makes a decision on them.
    Not trueCompletely true
  5. Lineage / traceability. We can trace any number on a dashboard back to its source system and the transformations applied to it.
    Not trueCompletely true
  6. Consistent definitions. A metric (e.g. "active customer", "revenue") means the same thing in every report and every team.
    Not trueCompletely true
  7. Pipeline reliability. Our data pipelines run reliably; failures are rare, surfaced automatically, and not patched by hand under deadline.
    Not trueCompletely true
  8. Ownership / governance. Someone clearly owns data quality, with a standard for what "good" means — it is not everyone's job and therefore no one's.
    Not trueCompletely true
  9. Monitoring / alerting. If data breaks or drifts, we find out from a monitor BEFORE a leader finds out from a wrong number.
    Not trueCompletely true
  10. Trust / adoption. Leaders act on the dashboards without re-checking them in a side spreadsheet first.
    Not trueCompletely true

0 of 10 answered — rate every statement to see your result.